Ensuring that your website is a responsive design seems like a no-brainer. Imagine being at a party and meeting some promising new clients. You finally get an opportunity to share your amazing website with them, so you pull out your phone and then stand there, embarrassed, as all of you stare at a blank screen. It’s not a great first impression.
Well over half of the population uses a smartphone and over half of all web traffic comes from mobile devices. And these numbers don’t even take into consideration the large majority of people who use their mobile devices for price comparison, product reviews, and company reviews. This is why it is so important that your website is optimized with a responsive design. If you’re not mobile, then chances are your viable competitors are.
For those of you who need a little clarification, optimizing your website for mobile response is exactly how it sounds. It is a website that dynamically re-sizes itself to become user-friendly across all mobile devices.
Here are the benefits of a website that is optimized response for mobile devices:
- Everything fits, no more pinching or zooming.
- It’s easier to use.
- It’s faster.
- It will improve your ranking on Google, as Google prefers responsive web design to mobile templates.
- It will adapt to all devices; ones that currently exist and the devices to come.
Beyond the networking scenario, many people who are searching for services are doing it on the go. Therefore, they are just as apt to reach for their mobile device to aid in their search, instead of heading directly to their desktop.
Below are two screenshots: one plumber has utilized a mobile response feature, the other did not.
If your pipe burst in the middle of the night and you needed help fast, which plumber would you call?