15 free tools and services to boost your marketing efforts
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You launched your new website recently, and are ready to make money, gather subscribers or build your online presence. In order to accomplish your goals, you need to have a solid marketing strategy and follow through with the execution of your plan.

We compiled a list of free tools and resources to help you save time, organize your workflow better and improve your marketing efforts. Create valuable, well designed content, and make sure it gets to be seen with tools recommended below.

Hootsuite

A robust platform that let’s you manage all your social media channels in one place. It makes finding, scheduling, managing, and reporting on social media content easier. Features such as post scheduling and social analytics are particularly useful. You can take care of your weekly post schedule in one sitting, and measure the impact of your campaigns through comprehensive reporting.

Unsplash, Pixabay,Videezy

If you need fresh, high quality media content for your blog or landing pages, you can find royalty free images and videos on aforementioned websites.

Canva

Free design inside-the-browser software design, where you can create custom graphic assetsand documents. It offers free and premium templates for almost anything you can imagine, and makes image editing a breeze with embedded photo filters, icons and hundreds of available fonts. If you have no experience in design, Canva offers tutorials and courses to help you create amazing work.

Google Analytics 

Service that both tracks and reports website traffic. It offers comprehensive analytic tools to help you optimize your conversion process.

Check out more awesome things you can do with it here.

Link Explorer

Coming from online marketing gurus at Moz, this tool analyses your link usage and can help you with your SEO efforts. Data means power, and with statistics available in Link Explorer you will have access to a lot of information.

Medium

Why publish on Medium? By publishing on the platform, you gain access to a whole new audience and that can increase your visibility. Medium can be easily integrated with your blog, and if you’re into business, life learning, culture, technology or politics, we recommend giving it a shot.

Google Scholar

If you’re serious abut your business, you probably have done extensive research on your industry and your audience. If regular writing is part of your marketing strategy, there’s a great chance that you will search for information for new articles. Google Scholar provides a simple way to broadly search for scholarly literature. Your content needs to be of good quality, and citing relevant work can help you accomplish that.

Google Trends, Google Alerts

Two Google tools useful for keeping tabs on fresh topics for your content ideas. Good tools to improve your SEO with relevant keywords that people search for.

Hubspot blog topic generator

Struggling with coming up with new blog post ideas? This simple generator will give you some inspiration. Just type 1-3 relevant keywords, and you’ll get 5 new topics that can serve as the basis for your new post.

Optimizilla

Did you know that if your website loads in more than 7 seconds, your visitors will most likely close that tab and move on? Media rich websites take a significant amount of virtual space, and take longer to display in the browser. Image optimization and compression is extremely important, and Optimizilla provides quick and easy way to make your website ‘skinny’.

Mailchimp

MailChimp is the world’s largest marketing automation platform. Email is still one of the most effective marketing channels in terms of conversion, and Mailchimp let’s you create and manage your e-mail marketing. You get enterprise-level automation, beautiful responsive email templates, sign up forms and data insight for free, and you can upgrade to premium whenever you need more features.

Evernote

It’s just what the name implies: an application that serves as your notetaker, PDA, pocket notebook, to-do list, etc. The beauty of Evernote is that it syncs automatically across all your devices, and across all your operating systems.

 

Depending on your business nature and strategy, you may want to use all of just some of the free marketing tools we mentioned. Do you use any other free services?

AUTHOR: Liliana Gawrys

Lila Gawrys is a web designer and branding passionate with several years experience in web and graphic design industry. Currently works at Techleus and helps businesses to establish their brand and online presence. Privately loves dogs, ramen and black clothes.

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