Your website’s branding strategy will be the difference between a visitor remembering their experience one your website or not. Web design branding has power and plays a subliminal role in their decision process – website branding is a science.
The second phase of our web design project is the “Design phase”. This is where the magic happens. From designing custom graphics and parallax imagery, to applying creative feature animations and content effects – this is when your web pages branding comes to life. We will begin by designing the custom pages of your website to match the wire-frames and sitemap from phase 1. Simultaneously our graphic design team will be crafting your logo and creating unique graphics that will give your website a ‘top shelf’ look and feel. During this step the deign and development teams collaborate to prepare for the next phase.
There are thousands of good articles throughout the internet on web design branding, so don’t take our words for it. Click here for an interesting read on the psychology behind web design
Logo design and color theme
Style and consistency
Usability and functionality
Branding is made up of three main Categories. As you can see from the graph above, not one single form of branding wins on the scales. A common misconception is that the logo is all that really matters when it comes to branding, but in the web design world, the logo should never outweigh the importance of a consistent color theme or balanced page design.
``My old website was hideous. When I saw Techleus' branding strategy for my web design project for the first time, I was blown away. It has proven to be much more affecting than I ever would have thought. I would highly recommend their graphic design team work on any business' website - it will make a huge difference..``