Search engine optimization (SEO) is the way in which you craft your website to become “discoverable” on the web. If you own a company that sells “wingdings”, then you’re going to want your website to be the first to show up when potential consumers type “wingdings” into the Google search bar.
Even if you happen to own www.wingdings.com, it does not guarantee that your website will organically show up as a top result. Optimization is the key to gaining visibility on search results.
Taking it a step further, your goal of having a website shouldn’t be to appeal to people who already know about “wingdings”, that’s incredibly limiting.
People should be able to type the attributes of a “wingding” into a search engine and it should know enough about your product (because you spoke Google’s language, through the strategic use of SEO) to let it know your website applies to that person’s search.
That, in turn, is the full benefit of SEO. You are found by people who need to find you and you’re found by people who need you, but don’t know you exist yet.
Let me begin by admitting that there are people who dedicate their careers and PhDs to SEO. It’s not incredibly easy. In fact, most people hire an expert. But if you want to gain an understanding of it, it’s not a complex system.
Here are the beginner’s steps to search engine optimization.
- Your title needs to contain your keyword.
This means that if you decide that “wingdings” is your keyword, then a title like, “How Wingdings Work” is a good name.
- Your URL needs to be clean and simple.
· Make sure the body of your text contains Headline Tags.
At least one of them needs to contain your keyword.
· Add modifiers to the body of your text.
When people type in the search engine, “Best Wingdings”…you bet you’re going to want to have a page that includes the modifier, “Best” in there. So then you build your pages, make sure you include words that are likely to be typed into search engines.
Some words include, “best”, “offer”, “how-to”, “top”, “coolest”, “find”, “buy”, “reviews”, “legit”, “cheap”, etc.
Remember, you need your pages to read incredibly well, but you also sometimes need to sacrifice a little readability for SEO.
· Add photos.
· Optimize your photos.
Make sure they’re the right size and that you’ve added the keyword into the files names.
· Make sure your keyword is in the first 100 words on the page.
· Make sure your design is responsive.
You do not want your website to rank well on desktop and disappear on their smartphone.
· Use outbound links.
· Add Social Media Buttons
· Try to stay over 300 words per page.
· Sprinkle your keyword on the page, but do not overuse it.
· Add the appropriate meta description.
· Add the appropriate title tag.
In the days ahead, I will be writing a blog on each point in this blog to further help with all of your Search Engine Optimization questions. Stay tuned.