Selecting the Right Domain Name

Your domain name is essentially your brand, which is integral to the success of your website. There are several important factors to consider before you select a one. Below is a list of some things to consider before you make your selection.

Keep it simple and specific.

It needs to logically relate to you and your industry.

Show your personality.

If you sell jeans and is taken, feel free to have fun with it and add something catchy like,

More can be too much.

If you find yourself adding more and more words to your domain name, it’s time to rethink your name. If is taken and is too, it’s time to move on. Don’t shoot for something like It’s too much.

Own the right top-level domain.

By far, the (.com) is the most popular. You need to own it.

More is okay, I usually suggest buying the (.net) too, but one will not suffice for the other.

Consider type-in traffic.

Over half of internet users have taken a shot in the dark and typed in their needed item and added a (.com) to it. That means that if they’re looking for “skinny jeans”, there’s a really good chance that they’ll type in, and hope for the best.

Be ready to invest. 

If you think spending $100 for the name you want is steep, you don’t want to know what spent on theirs. Okay, I’ll tell you, 35.6 million. So how does that $100 sound now?

Consider how much you would be willing to spend on advertising before you shoot a name down. The payoff of having the right name could subsidize some of those costs.

Still stumped?

Take a look at domain name generators, there are plenty online. Type it into a search engine and make your selection based on the “type” of name generator you need.


Once you have all of that together, go to a website that sells domain names (type it into a search engine) and begin the process. Realize that it might take a little time to find the perfect fit, but it will be well worth it once you’ve purchased a domain name that fully supports your brand.

AUTHOR: Ella Wagner